Most sellers approach the agent interview as a receiving exercise. The agent presents. The seller listens. A price estimate and a marketing package get offered. The seller compares them and chooses. What almost never happens is the seller asking the questions that would actually reveal how that agent works.A polished presentation and a confident ma

Track records are real. The sales happened. The prices are accurate. What is missing is context - and context is where the picture changes. A list of twenty sold properties in twelve months looks impressive until you find out the agent had forty listings and half of them did not sell.The goal is not to distrust every number an agent presents. It is

Most sellers assume that if enough buyers attend the open home, competition will follow naturally. It does not work that way.What determines whether inspection attendance converts to competing offers is what the agent does in the 48 to 72 hours after each open home. That window is where buyer competition is either built or lost - and most sellers n

Agent changes do not usually begin with a dramatic failure. They begin with a slow accumulation of smaller ones - missed follow-ups, vague updates, a price reduction conversation the agent initiated too quickly, a growing sense that the campaign is drifting. By the time a seller decides to change, they have usually been dissatisfied for longer than

When sellers compare agents, they tend to focus on the things that are easy to see - the agency name, the number of sold stickers, the confidence in the room. Those things rarely tell the full story.Agent quality is expressed in behaviour, not biography. The work that determines the outcome happens in the gaps between the things sellers actually se